You are an expert in your field, shouldn’t your website look the part?
If your website doesn’t show your business’s true worth, its uniqueness, quirks, and eccentricities, then your company becomes another ordinary money seeker in a sea of your competition. Your website must be custom designed to suit your personality–from its look, to its content, to its functionality–to bring value to your business, to build your credibility, and to set you apart from your competitors. It’s your space in the world. Without a website, your business doesn’t exist, and neither do you.
But you want to be more than just a business. To be memorable, you have to become a brand. Your brand is what your customers feel when they think about doing business with you; it’s that emotional connection they make to your business. Your brand is what your potential clients think of when they hear your company’s name. While a business is forgettable, a brand begets loyalty.